GDPR and AdBOOST

Effective Date: 18th April 2018. These page replaces previous versions of GDPR and AdBOOST page.

We're taking serious steps in order to be compliant with General Data Protection Regulation (GDPR) effective on 25th May 2018.

INITIAL PROVISIONS

Riešenia spol, s.r.o., Business Identification Number. 35948345, with its registered office at Mestská 10, 831 04 Bratislava, Slovakia, registered in the Commercial Register maintained by the County Court in Bratislava, Section Sro, Insert 37036/B (“Riešenia” or “AdBOOST” or “we” ) as the controller is committed to protecting the personal data of its customers (and the personal data of their clients) in accordance with applicable data protection legislation. This Privacy Policy describes how AdBOOST collects, processes and protects the personal data of its customers during visits to our websites at the domain adboost.sk (“our websites”) and/or when using our Services.

The provisions of this AdBOOST Privacy Policy shall apply from the Effective Date stated above.

Capitalised words not defined in this Privacy Policy shall have the meaning ascribed to such words in the General Terms and Conditions.

2. DATA COLLECTION AND STORAGE

Our platform respects right to be not tracked in general and to not collect any data related to marketing activities, analytics and research. In case of allowed tracking we create tracking cookies (beacons) for 3 years:

  • on behalf of domain adboost.sk (system cookie) which is used for analytics and research activities,
  • on behalf of customer domain wich is used for marketing, analytics and research activitis.
Association between system cookie and customer's cookie is strictly uni-directional and there is no option to derive system cookie from customer cookie.

Data collected by our platform:
TypePurposeMarketingAnalytics & Research
URL of impression/visitIdentification of interaction on webRemarketing and retargetingWeb analytics & Research
Datetime of action
(visit, impression, web interaction, ...)
Identification of interaction on webAnalytics & research 
IP address of customerGelocation of visitorGelocation for marketing activities and location based adsGeo analysis of visitors / customers for better understanding and customer research and performance optimization
User-Agent (UA) identifierIdentification web browserAnalytics and research 

3. YOUR RIGHTS BASED ON GDPR

The right to be informed

We want to be as trasparent as possible. On this page, we provide comprehensive overview of our data activities.
We made simple single purpose page where you cant find whether we collect data about you as a web entity.
For full data collection log, go to GDPR Data Info and fill in form.
In case of any further questions, privacy contact: gdpr@adboost.sk
Full data log is created withing next 30 days and sent to provided email address.

The right of access

You have the right to access all collected data on behalf of currently opened web browser.
Please go and fill in form on our GDPR Data Info.
We will send you data collection log in next 30 days as it would be processed.

The right to rectification

We collect data as is and as provided by our partners (customers who use our data platform).
In case you find any inaccurancy in our tracked data about you, please, fill in form for rectification.
We need at most 30 days to process your request.

The right to erasure

The right to be erased implies the option to completely remove history of tracked data with future implication from our system.
Data removal is done on request from data removal form.
We need at most 30 days in order to process your request.

The right to restrict processing

In case you find out we collect about you and you'd like to restrict further processing, please use restriction form.
We need at most 30 days in order to process your request.

The right to data portability

In case you'd like to move your personal data from our system to any other, we provide a way to access data in human and machine readable formats like CSV/XML.
We provide necessary documentation on demand. Please contact us on gdpr@adboost.sk.

The right to object

AdBOOST provides platform for data collection (DMP) and marketing analytics with automation.
For relative short period of time (at most 90 days) there would be legitimate ground for marketing analytics and automation processes such as retargeting and email marketing.
In case you'd like to know more about our marketing processes, please contact us on gdpr@adboost.sk

Rights in relation to automated decision making and profiling.

Our platform provides solution for automated notifications about changes in our platform. These notifications are sent in case we have collected your email from any source and pair with system cookie identifier.

X
By submiting this form you agree that your e-mail and cookie identifier will be stored for up to 90 days solely for the purpose of sending you the confirmation message containing the link to page with your requested data. Message will also be sent to our internal address gdpr@adboost.sk, where it will also remain for up to 90 days.

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